Social Media is a huge part of our daily lives. Whether it’s where we get our news, catch up with family or friends, or follow people with similar hobbies to ours. You may already have a business account that isn’t used very often or you are all about social media. Either way, social media is essential in our modern day.
Why is Social Media important?
Social Media can be extremely impactful in marketing as a business. For starters, this allows your business to build brand awareness. According to LinkedIn, “When an admin posts on their Page, 30% of the engagement comes from their employees, who are 14X more likely to share that content vs. other content types.” So even if you’re just starting out, you’ll most likely have the support of your workspace! Also, this allows the content to spread even further since your employees are sharing it within their spaces as well. Next, social media allows you to generate and nurture leads. Customers/clients are given the space to communicate through your posts about questions they may have or start conversations about interesting topics you posted about. This may inquire them to learn more about you & your business and thus further your potential business together. After this, listen to feedback! Read through what people are saying about your business and consider what you can do to improve these things but it’s important to remember that you can’t please everyone! (In general, business reviews are extremely important- for some extra information on this, check out our other monthly blog titled:” Kindness & Its Value In Your Business”) Finally, social media shows off brand authenticity. It allows people to see you as a real person- especially if you’re interacting with customers and showing you’re personable behind the screen.
How to Improve Your Socials
Now that we understand why social media is so vital to business, you may be wondering how to improve yours. Well, there are many different ways to make a mark and let your socials stand out! The very first thing to figure out is who is your target audience? Are they more likely to use a certain platform? Depending on the type of content you’re trying to upload, a certain platform may be more suitable for you but don’t be afraid to be on multiple platforms! Next, remember how we just talked about being personable behind the screen? This means showing who is behind the business. Taking pictures of your life or the group activities you do with your employees. Let people know there’s a real side to you and you’re not just a robot posting every week. Third, get visual with your posts! According to HootSuite, LinkedIn posts with images get two times higher engagement than posts without. Having a common theme makes your account appear more appealing as well. Fourth, accessibility goes a long way. This means making each social media platform & website accessible to one another. This could also include captions or subtitles for videos for those who are hard of hearing or individuals who struggle with English not being their native language. Finally, don’t be afraid to piggyback on what’s trending! Use hashtags that pertain to what’s getting the most attention in the moment or maybe even just jump into the conversation. This doesn’t mean you have to copy what everyone else is saying or doing but by using what’s trending, you’re riding a wave to get ahead.
Social media for business nowadays has tools that are extremely helpful in measuring marketing efforts. Platforms like Meta Business Suite allow you access to both your Instagram and Facebook account (since they are owned by the same parent company) and see your engagement, amount of followers, page visits, and more! Additionally, there are other platforms that allow you to link multiple different social media sites to be able to post & track engagement as well. These websites can also be helpful because they can automate posts for you, allowing you to have a schedule; that way you can keep active and have consistent content.
Social Media Impactfulness
Social media has a major influence on businesses but it doesn’t have to be difficult to change yours. With all the different types of social media and its resources, there are plenty of ways to update yours with no cost to your business! All in all, it’s a long game of natural growth. Paying for views/subs/etc. doesn’t really reach your target audience and doesn’t connect you with the real people who want to be connected with your brand in the long-term.
